Here you can read about Forever's work and engagements in the field of sustainability.
Forever works with a Non Smoking Generation Foundation in a project called "Smoking is contagious" to fight tobacco use among teenagers with the vision to make all Gymnasium schools in Sweden free from tobacco. In recent years, smoking and other nicotine products has become more popular again among teenagers, in spite of scientific evidence about the perils of using tobacco.
By the year 2050, there can be more plastic than fish in all the ocean of the earth. This is an appalling reality for us all not only in our own neighborhood, the Baltic Sea and the North Sea, it is a concern for everyone and everywhere, not least the countries around the Mediterranean sea. Göran Lindstedt, partner at Forever Sustainable, is engaged in the work with the foundation, including a 5 days trip to Israel to exchange experiences between the most important actors in the country in marine research and a group of outstanding researchers from the Baltic Sea Centre at Stockholm University. Areas of discussion covered eutrophication, marine ecology and biodiversity, fish and fisheries and environmental contaminants as well as academies cooperation with the business community.
FOREVER collaborates with Stiftelsen Håll Sverige Rent/Keep Sweden Tidy Foundation
Plastic is the most common waste in all the world's seas, and it just fills up. If we don´t act now, there will be more plastic than fish in the sea in 2050.
HÅLL HAVET RENT/Keep the Sea Clean is a network of Swedish companies, authorities and experts gathered around the vision; a sea without plastic. By identifying new opportunities, challenging competitive advantages and developing sustainable solutions, the network drives the work forward. The network rests on the conviction that cross disciplinary learning and structured collaboration are crucial for speeding up and achieving the necessary change. Through the network, conditions are created for discussing challenges, solutions and strategies from a variety of stakeholder perspectives and approaches.
The network was initiated by HÅLL SVERIGE RENT in 2016 and currently has eight member companies: Apoteket, BillerudKorsnäs, Lidl Sweden, Abba, Systembolaget, Stockholm Consumers Association, Coop and Borealis. To achieve the vision of a sea without plastic, the members of the network have chosen to gather under a common agenda. We will reduce unnecessary plastics, design products and services to minimize littering and maximize recycling as well as inspire industry, consumers and decision makers.
FOREVER is our partner in this very important mission.
Forever is working with Siljan News, that in the wake of the traditional newspaper crisis, recreates journalism and contributes to a more inclusive and innovative society. The hyperlocal digital news site Siljan News is read by 75 percent of the audience in Leksand and Rättvik weekly. The magazine has been profitable since its start and has a strong growth in revenues.